|Modified from Official Tesla's website screen capture|
While some analysts are saying that Tesla is burning cash and that it is losing US$4,000 on every Model S sold, Tesla certainly don't think so. Evidence shows that Elon Musk wants to sell even more Model S! And that's why he sent out this email about Tesla's Referral Program to all existing Tesla Model S owners, including myself:
Subject: Trying something new (plus party at the Gigafactory and a Founder Series Model X)
Word of mouth has always been a major part of how Tesla sales have grown. When I meet Tesla owners, one of the first things they often tell me is how they have convinced many others to buy the car.
As you may already know, Tesla does not advertise or pay for endorsements or product placement. Maybe by doing so we could sell more cars, but I don’t like the idea of trying to trick people into buying a product by false association. If you see somebody famous driving a Model S, it is because they genuinely like the car. If you see it in a movie or TV show, it is because the people associated with that production genuinely like the car.
Besides word of mouth, another way that our cars are sold is through stores. These will always be important to allow people to check out new models and ask our product specialists detailed questions. However, stores are quite expensive to set up and operate. In reviewing the Tesla cost of sales, we found that it is approximately $2,000 to sell a car through our stores, higher in some regions and lower in others.
Both ways of reaching potential customers are important, but, if we can amplify word of mouth, then we don’t need to open as many new stores in the future. So, we are going to try an experiment. This is similar to the customer growth program that I worked on at PayPal/X.com back in ’99. What worked for PayPal may not work for Tesla, but it is worth trying, as the net result would be lowering our costs by $2,000, allowing us to give that money to our customers.
From now through October 31st, if someone buys a new Model S through your link (XX include link XX), they will get $1,000 off the purchase price and you will get a $1,000 credit in your Tesla account, which can be applied to a future car purchase, service charge or accessories. To put some limits on the experiment, each Tesla owner can grant a maximum of ten $1,000 discounts.
Just for fun, there will also be some things that money can't buy. If five of your friends order a Model S, you and a guest will receive an invitation to tour the Gigafactory in Nevada – the world’s biggest factory by footprint – and attend the grand opening party. This will be awesome. At ten orders, you get the right to purchase a Founder Series Model X, which is not available to the public, with all options free (value of about $25,000). The first person to reach ten will get the entire car for free.
It didn't take long before Bjorn Nyland, Norway or perhaps the world’s most influential Tesla owner, won the first Model X for Europe from Elon. With all his cool Tesla Model S videos he has made over the years, everyone on this planet will agree that he truly deserves it! The competition is still on for North America and the Asia-Pacific though.
|My car door's dent, since 1st Jan 2015, after challenging Lake Silver car park|
Image from Locky's English Playground
|Image from Locky's English Playground|
|Tesla Online Shop|
Image from Tesla Motors
So please support me by sharing my referral code, here at http://ts.la/lokhei21 or share the image at the top of this page. Do take note that the referral code can only be used to purchase Model S in Hong Kong! So if you are from overseas, thank you for your support, you will need to find another referral code from your country. Still, you can share my code to your friends in Hong Kong!
Locky's Tesla Model S referral code +Tesla Motors
Tesla burning cash @CNBC Video
Tesla Said to Be Losing Over $4,000 on Every Model S Sedan Sold @The Street
Elon Musk says Tesla will pay you $1,000 to get someone else to buy a Tesla +Business Insider
First ‘Winner’ of Tesla’s Referral Program Confirmed by Musk Read more at @Teslarati
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